Service
SEO Strategy
I help websites plan the right keywords, topics, silos, internal links, and content calendars for sustainable search growth. This includes niche research, competitor review, topical mapping, silo planning, and writer SOPs.
Who this service is for
- ✓Bloggers building topical authority
- ✓Businesses with no content strategy
- ✓Sites recovering from Google updates
- ✓Agencies needing content planning support
Problems I solve
- Publishing content without a plan leads to random, unconnected pages
- Topics are too broad and competition is too high
- Internal links are missing or point to the wrong pages
- Writers do not know the search intent behind each article
- Site has content but little topical depth in any one area
What is included
Keyword research and grouping
Topical map and silo structure
Content gap analysis
Internal linking plan
90-day content calendar
Pillar and support page planning
Writer and editor SOPs
My working process
- 1
Research the niche, competitors, and search landscape
- 2
Group keywords by intent and topic cluster
- 3
Map content silos with pillar and support pages
- 4
Design internal linking flow between related pages
- 5
Build a publishing calendar with target keywords and intent labels
- 6
Write SOPs for writers and editors to maintain quality
Example use cases
A new blog needs a 12-month content plan before publishing
A business site needs service and comparison pages mapped to search demand
A site recovering from a Google update needs topical restructuring
An agency needs a content map for a client in a competitive niche
Common mistakes to avoid
- Writing about topics without checking search intent first
- Publishing similar content that competes against itself
- Skipping internal links between related cluster pages
- Targeting high-competition keywords before building topical authority
Frequently asked questions
Ready to build something that actually works?
Let's talk about your website, SEO, or training goals.