Service
Content Strategy
I help websites plan and structure content around search intent, topic depth, and real user needs. This includes content briefs, blog strategy, SERP research, FAQ planning, internal linking, E-E-A-T improvements, and WordPress-ready article prep.
Who this service is for
- ✓Bloggers who publish without a plan
- ✓Businesses building a content marketing channel
- ✓Agencies managing writers across multiple clients
- ✓Site owners recovering from thin content penalties
Problems I solve
- Articles are published but never rank because the search intent is wrong
- Writers don't know how to structure articles for SEO
- No internal linking between related posts
- Content covers random topics instead of building authority
- Editors have no consistent quality checklist
What is included
Content briefs
Blog strategy
Content calendar
SERP research
FAQ planning
Internal link map
Editor and writer SOPs
WordPress-ready HTML content
My working process
- 1
Review the site, niche, and existing content
- 2
Research SERPs for target topics
- 3
Group keywords by intent and cluster
- 4
Write content briefs with headings, intent labels, and link targets
- 5
Build a publishing calendar
- 6
Create internal link map for existing and planned content
- 7
Write SOPs for writers and editors
Example use cases
A blogger needs a 6-month content plan before hiring writers
A business site needs FAQ content to target question-based searches
An agency needs content briefs for a 20-article client project
A site owner needs existing articles audited for thin content and gaps
Common mistakes to avoid
- Writing articles without checking what is actually ranking for that keyword
- Publishing without a clear H1, proper subheadings, or FAQ section
- Ignoring internal linking when a new article publishes
- Treating all articles as equally important instead of prioritizing by search volume and intent
Frequently asked questions
Ready to build something that actually works?
Let's talk about your website, SEO, or training goals.